About Us

  • "The quality of food and supplies is excellent at Especially for Pets and the staff is very friendly. I am always happy with a "pet store" that supports rescue group events. Bravo for that!" - Wendy R.
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born free logo
Press Release

For Immediate Release: 09/20/12

Born Free USA Chooses Most Compassionate Pet Supply Store in the U.S.

bornfree 9 12The winner of the annual Born Free USA Compassionate Pet Supply Store Contest is Especially for Pets in Sudbury, MA. The contest asked consumers to nominate their choice for the most compassionate pet supply store and then vote online to determine the winner.

Especially for Pets Inc., established in 1988, is a Massachusetts pet food and supply company with stores in Acton, Canton, Medway, Newton, Sudbury, Wayland and Westborough. Dedicated to responsible pet care, they offer only pet-friendly products and services, including grooming, dog training and educational seminars addressing all aspects of pet care. They also serve as a resource for pet adoption and rescue services. All Especially for Pets stores do not sell live animals.


Adam Roberts, executive vice president of Born Free USA, said: “Increasingly discerning consumers are taking a stand with their dollars to support good business practices. We applaud Especially for Pets for a conscientious decision not to sell live animals in their stores and therefore not contribute to the millions of animals suffering in pet stores and bred in mills.”

“We never have and never will sell pets,” said Amy Kinne, director of business development for Especially for Pets. “It is our culture to support local animal humane organizations and nonprofits through customer education as well as financial support. We are ever-mindful of our responsibility to help with the problem of homeless animals and therefore promote and encourage adoptions in our communities and throughout New England, as well as to support local humane groups and assistance dog organizations.

“Community service is one of the driving forces behind our business,” she continued. “Our development team is currently working on a special project to help educate the staff and volunteers at area shelters and rescue organizations. While this is still in the development phase, we expect that this program will have a direct impact on the adoptability of homeless dogs.”

For more information about Especially for Pets, visit www.especiallyforpets.com.

Born Free USA is a nationally recognized leader in animal welfare and wildlife conservation. Through litigation, legislation and public education, Born Free USA leads vital campaigns against animals in entertainment, exotic “pets,” trapping and fur, and the destructive international wildlife trade. Born Free USA brings to the United States the message of “compassionate conservation” — the vision of the United Kingdom-based Born Free Foundation, established in 1984 by Bill Travers and Virginia McKenna, stars of the iconic film “Born Free,” along with their son Will Travers, now chief executive officer of both organizations. Born Free’s mission is to end suffering of wild animals in captivity, conserve threatened and endangered species, and encourage compassionate conservation globally.

More at www.bornfreeusa.org; on Twitter at http://twitter.com/bornfreeusa; and Facebook at http://www.facebook.com/BornFreeUSA.

Media Contact: Rodi Rosensweig, This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it., (203) 270-8929.