This article was posted on the Wicked Local Acton website on September 22, 2013.

Especially for Pets is celebrating 25 years in business by offering five local animal rescue groups and shelters the opportunity to win thousands of dollars. From now through Sept.30, Especially for Pets’ shoppers can make a donation to the MATCH 25 Rescue/Shelter Fund and the company will match it dollar for dollar, up to $25,000.

The total funds raised will be divided among five animal rescues and shelters, to be chosen by electronic voting in October. Additionally, for every $1 donation made, the shopper’s name will be entered into a drawing to win up to $500 in dog food or up to $300 in cat food (which is the average dollar amount a customer spends on food for one year).

Press Release for Immediate Release
Contact: Amy Kinne, Director of Business Development
1185 Chestnut St, Newton, MA 02464
617-964-0453 x 22(p)

November 4, 2013

(Newton) Especially for Pets is celebrating 25 years in business by giving back to the community. They ran an eight-month campaign offering five local animal rescue groups and shelters the opportunity to win thousands of dollars. From February through September, Especially for Pets’ customers made donations to the MATCH 25 Rescue/Shelter Fund and the company, which originally planned to match it dollar for dollar, decided to double their contribution, bringing the total to $25,000.

breanna 1Breanna Leonard joined Especially for Pets in Canton in 2010 after leaving an unethical situation at a previous job at a dog boarding/daycare facility where the owner was mistreating the animals. Breanna spent the next year trying tirelessly to have the facility closed down. Canton Store Manager Bonnie Chepovsky knew immediately that Breanna’s passion about animals was genuine and that she would be a great addition to the Especially for Pets family.

Breanna works as a customer service associate and obedience trainer. She owns five rescue dogs and is currently fostering two. Breanna offers a great deal of her free time helping train rescue dogs; she rehabilitates foster pit bulls and then finds homes for them. Breanna exemplifies the Especially for Pets’ mission by being extremely knowledgeable, providing outstanding customer service, and having a passion for pets. Congratulations!

By Kim Childs/Natural Awakenings
This article appeared in the December 2013 issue of Natural Awakenings Boston Massachusetts Edition

Founded in 1988, Especially for Pets is a chain of Boston-area stores that offer pet food and supplies, training and grooming services and education. Honoring a mission to never sell pets, the company promotes adoption and responsible pet care and hosts seminars on nutrition, training, health and wellness issues. Especially for Pets employees often bring their dogs to work, and the company continually supports local animal humane organizations through customer education and direct financial support. Natural Awakenings spoke with business development director Amy Kinne to learn more about the company’s activities and broader mission.

lrr donation photoLabrador Retriever Rescue, Inc. is a non-profit, volunteer organization dedicated to placing purebred Labrador Retrievers in suitable, loving, permanent homes.  With customer donations raised from last quarter’s nail clipping fundraiser, Especially for Pets has helped to advance their mission to help homeless Labrador Retrievers.

Since 1988, Labrador Retriever Rescue has helped place about 2,000 Labs in permanent homes. They service Massachusetts, New Hampshire, Vermont, Rhode Island, and Maine. LRR, Inc. provides foster care, veterinary care, and basic training for the Labradors in their adoption program.   They do not accept any dog that has a history of biting or aggressive behavior.  Before being rehomed, all Labs are neutered or spayed and brought up-to-date medically, if needed.