Press Release for Immediate Release
Contact: Amy Kinne, Director of Business Development
1185 Chestnut St, Newton, MA 02464
617-964-0453 x 22 (p) 617-243-3982(f)

Medway, MA – Especially for Pets recently partnered with local businesses Circle Furniture, Nature’s Variety, Sudbury Rug and Sunny Day Photography to hold the Cutest Pet Contest in all seven store locations. Sunny Day owner and photographer, Jennifer Tonelli, created the idea to encourage adoption awareness in each town; the result was one of the winners donating their $250 1st Place prize package directly to the shelter where they adopted their cat.

The Medway Especially for Pets winner was a beautiful cat named Greta, whose owner adopted her from The Purr-fect Cat Shelter six years ago. Before entering the contest, Greta’s owner decided that if she won, she would donate her prize to the shelter.  Greta’s owner, Miriam Steel, said: "We are so grateful for the wonderful loving care Greta received from the Purr-fect Cat Shelter and are delighted to be in the position to reciprocate in this small way.  The prize package from the contest will feed another deserving kitty for up to three months.  We can only hope that some other family is as lucky as ours and will adopt their own Greta from PCS." Donna Elbery of The Purr-fect Cat Shelter added: “We are so thrilled that Greta won “The Cutest Pet” in Medway. She chose an awesome family to adopt in 2004 and we greatly appreciate that her family so generously wants to give back to other homeless cats and kittens cared for by the volunteers of PCS.” Inspired by the generosity of Greta’s owner, Wellness Pet Foods and World’s Best Cat Litter (Especially for Pets partners) decided to donate food and litter to the Purr-fect Cat Shelter to help even more homeless cats.

Greta and her owner will be at the Medway Especially for Pets on June 3, 2010 at 5:30PM to donate their prize to the Purrfect Cat Shelter. The press is welcome to attend.

Especially for Pets, Inc., established in 1988, is a Massachusetts pet food and supply company with stores located in Acton, Canton, Medway, Newton, Sudbury, Wayland and Westborough. Dedicated to responsible pet care, they offer only pet friendly products and services. Services include grooming, dog training, and educational seminars addressing all aspects of pet care. They also serve as a resource for pet adoption and rescue services. For more information, visit

The Purr-fect Cat Shelter is a non-profit, no kill, and all-volunteer organization recycling homeless cats into lifetime pets. They serve Medway, Millis, Norfolk, Franklin, Walpole and Bellingham. For more information, visit
SunnyDay Photography LLC is a portrait and event photography business serving Central and Eastern MA.  They specialize in location photography such as family, pet, high school seniors, sports, and school portraits.  Their desire to give back to the communities they serve inspired the Cutest Pet Contest and the donations it raised. For more information, visit