The Retailer’s Association of Massachusetts announced the winners of the 1999 RAMAE Awards. The purpose of the RAMAE (Retailers Association of Massachusetts Awards of Excellence) is to recognize excellence within the retail industry.

Especially for Pets was chosen based on its high standards in customer service and expertise in the pet industry. Their general approach to pet care, including their adoption program, grooming, obedience, free educational seminars and resource centers distinguishes them as well.