Press Release for Immediate Release
Contact: Amy Kinne, Director of Business Development
1185 Chestnut St, Newton, MA 02464
617-964-0453 x 22(p)

November 4, 2013

(Newton) Especially for Pets is celebrating 25 years in business by giving back to the community. They ran an eight-month campaign offering five local animal rescue groups and shelters the opportunity to win thousands of dollars. From February through September, Especially for Pets’ customers made donations to the MATCH 25 Rescue/Shelter Fund and the company, which originally planned to match it dollar for dollar, decided to double their contribution, bringing the total to $25,000.


During the month of October, Especially for Pets invited their customers to vote electronically for the non-profit of their choice. The five winners were Animal Shelter Inc., of Sterling, Baypath Humane Society of Hopkinton, Guardian Angels Cat Rescue (serving Metrowest Boston), MetroWest Humane Society of Ashland and Neponset Valley Humane Society of Norwood. This money will make an incredibly positive impact in the lives of homeless animals in the care of the chosen five non-profits,” says Amy Kinne, director of Business Development. “It’s a great way for our customers to help local animals,” Kinne continued.

The total funds raised will be divided among five animal rescues and shelters, meaning that each of the five will receive $5,000.

Especially for Pets, Inc., established in 1988, is a Massachusetts pet food and supply company with stores located in Acton, Canton, Medway, Newton, Sudbury, Wayland and Westborough. Dedicated to responsible pet care, they offer only pet friendly products and services. Services include grooming, dog training, and educational seminars addressing all aspects of pet care. They also serve as a resource for pet adoption and rescue services. For more information, visit