“Purrfect Travels,” a recently launched advocacy book for cats in need, has partnered with local pet store chain Especially for Pets to raise funds for the Gifford Cat Shelter in Brighton this summer.

A photo book of “Cattitude in 23 international destinations,” Purrfect Travels is more than a coffee table conversation piece. According to author and Westford resident Eugenia Bachert, the publication is the beginning of a brand that is intended to support organizations that do good deeds for cats.

“We’re a family of animal lovers who started snapping photos of cats throughout the countries we visited on overseas travel over the past several years,“ said Bachert. “When we published our favorite pictures, we saw an opportunity to put the collection to work on behalf of groups who shelter or otherwise advocate for the welfare of cats not fortunate enough to have a family home.”

Through a fundraising promotion in partnership with the seven Boston-area stores of Especially for Pets, Bachert hopes Purrfect Travels will benefit the Gifford Cat Shelter and eventually become an advocate for additional cat organizations. “We’re awarding a premium first-edition copy of Purrfect Travels, and branded Purrfect Travel note cards, in a raffle to benefit Gifford. The drive starts Aug. 15 at Especially for Pets stores,” said Bachert. Each $2 donation provides a chance to win. The fund drive will run through mid-September in Acton, Wayland, Sudbury, Newton, Westborough, Canton and Medway.

“Purrfect Travels is a unique concept, a visual travel journal that cat lovers will enjoy,” said Stacey Price, interim executive director of the Gifford shelter. “We’re looking forward to partnering with them to raise awareness of the importance and need to provide proper shelter and care for our most vulnerable homeless cats.” The author will also be holding book signings at pet stores, regional pet expos, as well as charitable events sponsored by Gifford shelter to meet expected demand for the book as a holiday gift. The program’s Facebook page encourages submissions by fans who have feel-good cat news and photos of their own to share. For information, visit purrfecttravels.com.