Metrowest Daily News
September 18, 2003

Breeding Love for Pets

Especially for Pets opens store in Westborough
By Bob Tremblay

Pet owners are already purring over the opening of Especially for Pets Inc. in Westborough.

“People are saying we’re so happy you’re here,” said Amy Lord, spokeswoman for the Newton-based company.  The pet store’s grand opening celebration takes place on Saturday.

“We felt there was a need…in this area for an independent supply store,” said Lord, explaining why the pet food and supply company set up shop in Westborough.

It already operates stores in Acton, Sudbury, Wayland and Newton, and plans to open a sixth store in Medway in the spring.

Billed as a pet store created by pet lovers for pet lovers, Especially for Pets sells premium pet foods and supplies while its services include grooming, dog training and pet care educational seminars.  It also serves as a resource for pet adoption and rescue services.

In addition, its Pets’ Natural division, started last year, features a variety of natural products.  The company’s interest in holistic pet care and an increased public awareness in natural products is the basis for this division, said Lord.

“A lot of people are taking care of their own bodies.  They’re health-conscious, and we offer healthful products for the pets too,” said the Maynard resident.  “We want to provide people with the best products they can for their pets.”

The company was started 15 years ago by owner Michael DiTullio.

“We really care about fostering the best relationship between the pet and pet owner,” said Lord, explaining the company’s longevity.  “We get involved in all aspects of pet care from products and services, but we also refer people to shelters and veterinarians and raise money for local shelters.”

Located at 153 Turnpike Road (Rte. 9, next to Boston Interiors), the new store opened two weeks ago.

It’s grand opening event takes place from 10 to 4 p.m. and will include dog training demonstrations, raffles, giveaways, pet vendors, adoption information and a “Pet Star” talent contest.  All proceeds from the raffles and contests will be given to the Massachusetts Animal Coalition Spay/Neuter Program at Tufts University.